Build trust with creators. Scale UGC ad ROI.
We plan, source, and coordinate high-converting User Generated Content (UGC) and B2B influencer campaigns. By sourcing creators, writing video briefs, and tracking ad metrics, we drive sales growth.
Creative UGC & Influencer Campaign Infrastructures
Creator Sourcing & Audits
We research and vet creators matching your target demographic, checking engagement rates.
Video Brief & Scripting
We write detailed creative briefs, draft hook options, and outline transition steps for creators.
UGC Ad Campaign Setup
We build ad sets in Meta and TikTok ad managers featuring approved creator video assets.
Content Rights Agreements
We secure usage rights and licensing agreements to let your brand run ads using creator videos.
Influencer Outreach Sets
We manage outreach, send product packages, and coordinate publishing dates with influencers.
Video Editing Optimization
We edit raw creator videos, inject animated captions, and add background music tracks.
Multivariate UGC Ads Testing
We test different hook variants, call-to-actions, and video ratios to optimize ad performance.
Performance Tracking Setup
We assign custom coupon codes, track UTM parameters, and set up landing page event logs.
First 3-Second Hook Checks
We review and edit opening hooks to ensure creators capture user attention instantly.
Brand Asset Compliance
We audit all creator drafts against logo coordinates, style guides, and brand messaging.
Whitelisting Campaign Setup
We configure partnership ads to run campaigns directly through verified creator profiles.
Looker Creator Dashboards
Track media spend, viewer watch times, cost per lead, and campaign ROAS in Looker reports.
Unvetted influencers and weak video hooks miss modern buyers.
Low engagement rates waste marketing spend. We source vetted creators and draft conversion briefs to deliver high-quality video assets.
Vetted Creators
Access creator networks audited for real engagement metrics and audience matching.
Detailed Script briefs
Ensure videos include strong opening hooks, benefit explanations, and clear call-to-actions.
Usage Rights
Secure digital licensing agreements to use creator video assets across your ad channels.
Watch Time Metrics
Monitor user watch times, click rates, and cost per lead on real-time dashboards.
Why Invest in Creator Content Campaigns
Increased Brand Trust
Modern buyers trust authentic user reviews and recommendations over standard brand ads.
Lower Creative Costs
Creators film and edit high-quality content, reducing the need for expensive studio shoots.
Higher Conversion Rates
Authentic video demonstrations build buyer confidence, increasing landing page signups.
Access Warm Audiences
Partner with industry influencers to present your services to their engaged follower lists.
Continuous Hook Refreshes
We test multiple visual hooks and CTA options to maximize ad performance.
Platform Partnership Ads
Run ads directly from creator profiles to increase click-through rates and build authority.
Compatible with Instagram Reels, TikTok, YouTube Shorts, and Meta Ads
We source mobile-optimized video formats and configure partnership ads across major networks.
Our Systematic Creator Content Blueprint
Creator Discovery & Vetting
We search databases, audit engagement statistics, and recruit matching creators.
Briefing & Script Design
We write video scripts, plan visual hooks, and detail primary features.
Product Package Coordination
We manage shipping, verify delivery schedules, and secure video licensing rights.
Creator Draft Review
We check video pacing, verify audio quality, and audit designs against style guides.
Post Video Editing
We add captions, adjust color profiles, edit hooks, and publish target ad structures.
ROAS Monitoring & Tuning
We track ad watch times, adjust CPC parameters, and scale high-converting creator campaigns.
Channels We Scale
E-commerce Retail Brands
Source product unboxing videos, styling guides, and customer reviews to scale catalog ads.
B2B SaaS Hubs
Partner with industry specialists to record software walkthroughs and workflow tips.
Professional Services
Build authority with case study reviews and client success clips from corporate leaders.
Local Clinic Networks
Share patient experience clips and clinic tours to build local community trust.
Real Estate Developers
Produce property tour videos and agent interview reels to showcase key developments.
Education Academy Brands
Share student review videos and course content previews to scale webinar registrations.
How Our Creator Strategy Delivers Premium Results
| Metric / Focus | Kodescape (Our Strategy) | Freelancers | Other Agencies |
|---|---|---|---|
| Creator Quality Checks | Vet creators using databases to check engagement rates and audience statistics | Partner with creators based on follower counts, ignoring real engagement levels | Suggest standard influencer lists without custom audience verification |
| Briefs & Hook Scripting | Draft detailed briefs with specific hook styles and conversion guidelines | Let creators record videos without guidelines, resulting in low ad performance | Use simple outlines that fail to direct creators to explain core benefits |
| Usage Licensing Rights | Secure full advertising usage rights and creator whitelisting credentials | Forget to secure usage contracts, leading to potential licensing disputes | Charge high markups or require clients to negotiate usage agreements |
| Video Post Optimization | Edit raw creator footage to add high-converting captions and sound tracks | Publish raw video files containing poor audio or pacing errors | Run creator drafts directly without post-production optimizations |
| Reporting Performance | Looker dashboards tracking real-time watch times, CPC, and campaign ROAS | Provide simple screenshot lists of view counts at campaign close | Track video views while failing to attribute sales conversions |
Creator Quality Checks
Vet creators using databases to check engagement rates and audience statistics
Partner with creators based on follower counts, ignoring real engagement levels
Suggest standard influencer lists without custom audience verification
Briefs & Hook Scripting
Draft detailed briefs with specific hook styles and conversion guidelines
Let creators record videos without guidelines, resulting in low ad performance
Use simple outlines that fail to direct creators to explain core benefits
Usage Licensing Rights
Secure full advertising usage rights and creator whitelisting credentials
Forget to secure usage contracts, leading to potential licensing disputes
Charge high markups or require clients to negotiate usage agreements
Video Post Optimization
Edit raw creator footage to add high-converting captions and sound tracks
Publish raw video files containing poor audio or pacing errors
Run creator drafts directly without post-production optimizations
Reporting Performance
Looker dashboards tracking real-time watch times, CPC, and campaign ROAS
Provide simple screenshot lists of view counts at campaign close
Track video views while failing to attribute sales conversions
Determining Your Creator Budget
Creator Matching Volumes
Working with 3 micro-creators vs running high-volume campaigns matching 15+ creator sets.
Licensing Rights Terms
Secure 30-day social ads usage rights vs purchasing lifetime worldwide media rights.
Whitelisting Campaign Needs
Standard ad manager publishing vs launching partnership campaigns through creator profiles.
Included in All Services
What Directors Say About Creator Content
“Infinity Marketr found high-converting B2B creators. The custom briefs and hooks grew our watch times and conversion rates.”
David Brent
CEO, TalentFlow Platforms
“Their video editing updated our raw drafts. Our cost per purchase fell 35% on Facebook Ads.”
Lisa Vance
VP Marketing, Scentify Labs
Strategy Answers
Find answers to common questions about vetting, briefs, licensing rights, and setups.
Produce high-converting creator content today
Partner with our creator specialists to audit your channels and design custom scripting templates.